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Services for Authors
What is traditional publishing? The publisher contracts with the
author to pay for book writing services. Typically the publishing
company seeks material that falls within its catalog's book
categories (ex., biographies, fiction, etc.). Some publishers
contract with known authors to write on particular topics.
Publishers typically provide an upfront fee, or advance, against
future sales, though this is becoming less substantial than in prior
years, particularly if
the author is an unknown. The author is also given a small share of the
proceeds, or royalty. As an author, you can negotiate for subsidiary
rights, such as publishing in foreign languages, movie rights, etc.
With all the consolidation in the publishing field, the "bigs" are
far fewer in number than in former times, but they all do have a
large number of divisions these days. Nonetheless, new authors face obstacles to
entry, and once in the fold, are likely to find they are lost in the
crowd. It takes a long time to get through the process of acceptance
Countering this issue, small and medium sized presses have
been growing. With the right match, you can find your project
getting accepted faster than is possible at the larger houses, and getting the same kind of attention
authors used to get from large presses. But, smaller presses may not
have the same budgets for both advances and marketing.
Pawpress started as a traditional publishing company. Our co-founder
was the publisher of Ina Hillebrandt's first book, Pawprints. We were
thrilled when it became an
bestseller, and the foundation of a literacy program,
Pawprints Literacy Plus, building literacy skills and kindness
to animals with children grades 1-12, and providing life enrichment to seniors
writing and Spoken Word performance. Though we are
considering developing more traditional projects, with funding partners in
future, we are not seeking to fund more traditional books at this
Please do not submit to us if you are looking for such a contract,
but please do read below about Indie Publishing options at Pawpress.
The stigma of self-publishing, often included today within the
rubric Indie publishing, is really much less than it used to be,
with famous authors choosing to go this route. Authors who wish to
publish their own titles, or to go with a small press that will take
care of the design, printing and taking a book to market, have
options today. An author does need to lay out the upfront costs, but
ultimately stands to make a much higher profit. If you have tired of
trying to find a traditional publisher, or are unwilling to wait the
long amount of time it can take to get a project approved via
traditional means (finding an agent, having the agent find the
publisher), then self-publishing may be for you. In this type of
publishing, the costs initially for the author include print,
editing, design and other items needed to publish his or her book.
Turnaround time depends on how much content, editing and design work
needs to be done. Costs vary depending on how finished the project
is when it is submitted.
Indie Publishing at Pawpress ... since
At Pawpress, our focus is on working with individuals and writing
groups to help shape and/or complete Ina's specialty in
book development is coaching writers to "open the floodgates to
memories long gone but not forgotten," and through
to help authors write more creatively. We work with writers to get
memoirs out to family and friends, and these and other genres out to
the world. Part of our process involves Spoken Word with Music book
launch events and ongoing appearances to spark sales.
Based on Ina's background both as a writer and corporate
consultant, we also offer memoir/biography writing services to
corporate and nonprofit CEOs.
In sum, we offer the services below to those
wishing to publish using our imprint or preferring to set up their
own Indie press.*
Coaching (help with writing or completing your book)
Scans (photos or other graphics)
Layout and design of interior of book
Cover design, including attention to marketing detail
on front and back cover as well as spine
ISBN numbers (to be able to list in Books in Print,
so that booksellers and readers around the world can find your book)
Preparation of content about your book and you for
listing in Books in Print; doing the actual
uploads to BIP via our Pawpress account
Bar code (so that resellers can stock and sell your
Library of Congress (LOC) number and catalog
description (content is accessible to librarians and
booksellers around the world, helping them to place your
book among their other titles appropriately, and helping
establish your credibility as an author). Note: as an author
of only your own book(s), you will be able to get a Library
of Congress number, but not a detailed catalog classification
Prepress -- preparation of interior and cover for
printer. Requires time and attention to much detail to
insure layout, any graphics and copy are properly printed,
at the right resolution, so that the look is professional
Overseeing of print production process, including
going over proofs (you will also see proofs to be sure
everything you wanted is as you wanted it)
Conversion for eBooks -- for Kindle and other eBook
Marketing and distribution: Even if you have been
published by a large traditional publishing house, almost
all authors find that not only do they have to spend time
marketing to sell their books, they also have to spend money
of their own.
At Pawpress, we will work with you to define potential audiences
for your book. We will also produce, as noted above, targeted
content for listing in BIP. In addition, your title will be made
available to customers by Amazon.com and other online resellers,
and eBooks for Kindle, iTunes and other eTailers. You will be
represented by wholesaler Baker & Taylor and in some cases
Ingram. We will be happy to talk with you about specialty
markets if these are appropriate to your books. This could be an
advantage to you in many respects over bookstore marketing -- if
usually means buyers pay for your books outright, and there are
We also will put your book up on our websites
"One sheet" -- this is a page used to promote your book in our
catalog and at trade shows. You will get copies to hand out to
your friends to help promote your book. We can also work with
you to create bookmarks, postcards and other marketing items to
help you sell.
Press release: we can produce press releases for you and you can
send them or hire a PR person to do so, or we can do the whole
process for you. This is a fee-based service, depending on your
budget and needs.
you wish to publish under our imprint, we do require the following of potential self-published authors:
The book is a quality project, good concept, written well
The book fits in with our titles...we might consider another
category, but we prefer the books fit with the rather large
number of categories Pawpress currently represents
The author is committed to the project.
This means you are willing to print enough books to give you
a chance of success in the market, which means some are reserved
for promotion. Exact numbers can be discussed.
It also means you will put time, and if needed, budget into
promoting your book. We have experience in marketing (Ms.
Hillebrandt was a Fortune 500 marketing/strategic planning
consultant for more than 20 years.)
You are willing to accept that the first run, which costs
more than subsequent print runs, may well not net you any
profit. Where you can look to generate income is in repeat runs.
The out-of-pocket costs that are not repeated include editing,
design of both interior and exterior, costs to create BIP
listing and Library of Congress designations, creation of
original press release and design of collateral marketing
materials such as bookmarks. Even setup fees at printers are
much reduced and sometimes nonexistent on subsequent print runs,
once the initial steps are completed in the first print run.
While it is true the the first runs don't usually net
profit, we are very proud of first-time author J.K. Johnson, who
has proved to be a dynamo at marketing her first, hardcover
book. In its first few weeks after coming out, she sold several
hundred copies, estimates a sizeable profit after all expenses,
and a second trade paperback run in January.
*The pros of selecting Pawpress for your
Pawpress is run by an author, Ina Hillebrandt, with an
author's sensitivity and understanding of what you are going
through in navigating the publishing waters.
Hillebrandt's own first book, Pawprints, achieved
Amazon.com top seller status. The second in the series of
collections of her students' works, Stories From The Heart,
Vol. 2, was also named a bestseller by Amazon.com. The most
recent book, You Are Who You Eat, won the IRWIN Award for Most
Provocative Book of the Year and is in the Billy Ireland Library
and Museum at OSU.
To help you sell your book, we can advise or help you to set
up book signings, and will put your book up on our websites. We
will also help you identify nontraditional book selling
opportunities which can result in bulk sales that will benefit
your bottom line.
We have experience with producing books in a variety of
formats, from high quality
offset paperback, to hard cover with jacket, to spiral-bound, to
eBook, to POD (Print on Demand).
We also have print suppliers who can produce top quality,
highly professional books, both POD and offset
printing. We will be happy to discuss the pluses and minuses of
various printing options with you. Questions include how many
books to print, depending in part upon cost vs. realistic retail
sales price, and in part upon potential markets for your book.
The cons of going with self-publishing, whether your imprint or that
of an Indie press working with you
It is harder to get reviews from the big reviewers if
yours is a self-published or Indie book. However, having said that,
the Indie market is certainly growing, and earning more respect. And
importantly, there are now a number of solid new ways to
reviews available. Contact us if you would like to get help on this
aspect of publishing.
It is harder to get into large bookstores. Some are now requiring
authors pay them to get placement in their stores. But, independent
bookstores are a growing resource and worth exploring. They will
usually not pay in advance but will work with self-published authors
on a consignment basis. Returns are mandatory to remain competitive.
This can be a heartache. Persistent follow-up and appearances are
important to retain such connections and make them mutually